Monty Python show how to do it right

Topless Robot summed this up best.

Well, a few months ago, Monty Python started an official YouTube channel of clips from the groups movies and TV series, and provided easy links for people to buy their DVDs. A few interesting things happened:

• With official, higher quality clips online, people stopped uploading their own illegal versions.
• Their DVD sales increased 23,000%.

That’s not one of my (many, many) typos; Monty Python’s DVD sales increased twenty-three thousand percent after putting up their content for free. For free. Online. Sales increased. 2-3-0-0-0. I find this incredibly awesome. After so many years of so much resistance and stupidity from so many people regarding content on the internet, Monty Python of all people comes along, offers all their shit for free, and makes a ton of money. That’s just awesome.

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